Experience Designer, Digital Strategist, BX/CX/UX, Creative Director & Brand Curator
As a Creative Director I enjoyed leading my team in designing creative solutions for our clients. Now, I develop customer journeys and digital strategies by working with internal and external partners to create unique stories that highlight our products, services, people and culture.
ATTRACT, ENGAGE, DELIGHT
Marketing is not selling people what you want them to have, rather, it’s making available the products or services that they need at that particular moment. It’s making the customer the focus and developing amazing experiences that they connect with, engage with and want more of.
Designers are professional problem solvers. We are asked to look at things from a different light and develop unique solutions for the task at hand. Regardless of the situation, having a creative lens on the issue will lead to transformational results.
Thanks for noticing!
I don’t work for the recognition, but it certainly is nice when it does get noticed. I’m honored to have received several Addy awards, the Sitefinity Website of the Year award, and Emmy nomination for videos projects I produced.
PLAN FOR THE FUTURE - FOCUS ON THE PRESENT
Work with purpose.
As a creative, I take pride in executing a plan that has been developed. Often though, I see people put on the blinders to get to the end. It’s not about going from A to B though, it’s about going from A toward B, knowing why you are heading there and being present on the journey.