Design can REDEFINE an Organization

Creatives are no longer a novelty or nice-to-have addition for a company. We are a key component in how businesses operate. Our ability to empathize, communicate and connect leads to incredible experiences for our brands, customers and co-workers. We are thought leaders, breaking down silos and unifying organizations around our vision. We look past how things are and paint the picture for what can be. When a team of creative people is aligned around a similar goal they can transform an organization.


Leadership is a Verb

The way a person leads carries more weight than what they say. That doesn’t mean words don’t matter, but actions matter more. As a team leader, my role is to be a guide. To share experiences. To innovate. To help the team chart a path for growth while ensuring they have the tools needed to push their skills to new heights.


Experiences are Designed

I’ve held many positions in my career, including agency owner, creative director, digital marketer, designer, video producer and web developer just to name a few. There is one term that I believe sums up all of those roles and makes use of all of the skills that I have developed over the years – that is Experience Design.

Experience Design is a mindset. It’s a strategic approach to solving problems. Many creative teams utilize Experience Design, but it can be applied to designing ANY experience from innovating new products to creating policies that improve the workplace for employees.

Companies that embrace a culture of Experience Design shift the focus from themselves to the end-user. They become more empathetic, learning the pain points of users and developing new ways to improve experiences and create advocates for their brand.

Experience Design

Digital Transformation

Brand Management

Creative Leadership