Inbound Marketer, Digital Strategist, UX/CX, Creative Director, UI Design, Brand Curator
As a Creative Director I enjoyed leading my team in designing creative solutions for our clients. Now, I develop customer journeys and digital strategies by working with internal and external partners to create unique stories that highlight our products, services, people and culture.
ATTRACT, ENGAGE, DELIGHT
The key to marketing is not selling people what you want them to have, but putting the products or services they need at that moment in front of them. By placing the customer at the center, we are able to develop quality content that will attract, engage and delight the customer.
Creatives are professional problem solvers. We are asked to look at things from a different light and develop unique solutions for the task at hand. Regardless of the situation, having a creative lens on the issue will lead to transformational results.
Thanks for noticing!
I don’t create for the recognition, but it certainly is nice when the work gets noticed. I’m honored to have received several Addy awards, the Sitefinity Website of the Year award, and nominated for two Emmy’s for the videos I produced.
PLAN FOR THE FUTURE - FOCUS ON THE PRESENT
Work with purpose.
As a creative, I take pride in executing a plan that has been developed. Often though, I see people put on the blinders to get to the end. It’s not about going from A to B though, it’s about going from A toward B, knowing why you are heading there and being present on the journey.