As a Creative Director I enjoyed leading my team in designing creative solutions for our clients. Now, I develop customer journeys and digital strategies by working with internal and external partners to create unique stories that highlight our products, services, people and culture.
ATTRACT, ENGAGE, DELIGHT
Marketing is not selling people what you want them to have, rather, it’s making available the products or services that they need at that particular moment. It’s making the customer the focus and developing amazing experiences that they connect with, engage with and want more of.
Designers are professional problem solvers. We are tasked to look at things from a different light and develop unique solutions. Having a creative lens on the issue will lead to transformational results.
Thanks for noticing!
I don’t work for the recognition, but it certainly is nice when it does get noticed. I’m honored to have received several Addy awards, the Sitefinity Website of the Year award, and Emmy nominations for video projects I produced.
What is Experience Design?
It’s defined as the practice of designing products, processes, services, events, omnichannel journeys, and environments with an overall focus on the user and their experience. For me, it is the culmination of the past 20 years and is the one role that allows me to combine all of my disciplines and experiences into one.