Work History
20 YEARS OF DESiGN LEADERSHiP
IN-HOUSE EXPERIENCE
MarkLogic
As the Director of Brand & Creative at MarkLogic, I am tasked with managing our brand and developing creative ways to communicate our message. I work closely with our head of marketing to ensure all customer-facing creative is a seamless visual narrative leading to our product. I lead and develop MarkLogic’s creative direction, style and tone of communication in brand projects across the web, social, email, events, and sales tools. I work with our team to develop brand standards, manuals, and templates that help scale our marketing efforts and enable strong, consistent execution.
Roles
- Brand Strategy & Management
- Creative Direction
- Digital Engagement
- Website Administration
- Vendor Management
- UX/UI Design
IN-HOUSE EXPERIENCE
Old National Bank
At Old National I wore many hats, utilizing my extensive background in digital transformation, brand management, and experience design to drive business through our digital channels. I enjoyed collaborating with external and internal partners, including executive management, to ensure our marketing and design efforts aligned with business objectives, and created impactful solutions for our customers. Upon joining the team, I played an integral role in designing, developing, and launching our award-winning website and ultimately managed the day-to-day operations of. Through our customer-centric approach to digital marketing, our team developed and executed strategies that improved digital engagement, increased customer acquisition, while creating interactions that elevated client experiences. An integral piece of our content strategy included video, which I took great pride in managing. I oversaw the production efforts – including annual budget, vendor relationships, and production schedule. Our video strategy focused on telling stories that had depth and emotion, and because of this attention to storytelling our videos consistently received national recognition in the form of Emmy, Addy and ABA Banking Awards.
Roles
- Video Production Management
- Website Administration
- Marketing Vendor Management
- Art Direction
- UX/UI Design
”“Hire your replacement” is the phrase that came to mind when hiring Brian. His ability to interact with different project owners and put them at ease is a skill most never learn. Brian would be an asset to any team.
Bob RenockDIRECTOR OF BRAND EXPERIENCE OLD NATIONAL BANK
Agency Experience
Kitch & Schreiber Advertising
During my tenure at K&S, the marketing landscape began to shift. I was an early adopter of digital technologies and saw how they could play a key role in marketing the products and services for our clients. I led our companies digital transformation, researching new technologies and developing systems for our clients to improve their online presence. As our primary services shifted from a print focus to digital services, we began offering website design and hosting, email marketing, social media marketing, SEO/SEM, digital photography and video production. As the company transitioned, I saw a transformation in myself. When promoted to Creative Director, my focus moved from designing, to team building and business development. As the creative lead on all client projects I managed vendor relationships, budgets and marketing strategies. The highlight of this role was hiring, training, and mentoring my design team. I truly enjoyed working with them, leveraging and growing their skills and helping them formulate a path to advance in their careers.
Creative Director
IN-HOUSE EXPERIENCE
House Hunter
My first creative job was working at a national real-estate company. This is where I learned the nuts and bolts of the print industry. I was hired as a production designer, working primarily on our weekly magazines. I developed an interest in digital media, including web and video. This interest led to a role maintaining our corporate website and producing TV commercials for our franchises and advertisers across the United States. When promoted to Production Manager, I led our design and video team, while coordinating the production schedule for our magazines and TV shows.
FREELANCE/CONSULTING
Scroggins Design
I began my professional design career during my junior year in college when I started freelancing for a group of medical associations. Over the years that work has expanded from design services to design thinking, where I consult and speak on experience design, marketing strategy, creative team management and video production.